DIESEL JEANS

RENZO ROSSO CREATED THE DIESEL BRAND IN 1978, CHOOSING THE NAME BECAUSE IT IS EASY TO UNDERSTAND,PRONOUNCED THE SAME WAY AROUND THE WORLD AND IT HAS A RUGGED FEEL ABOUT IT. THEY ARE A LEADING PIONEER IN PREMIUM DENIM. THEY ARE VERY POPULAR ALL OVER ESPECIALLY ITALY. THEY RETAIL FOR WELL OVER $100.00